Ecommerce Administration by Madelyn Roede · Express Signs, 2019–2025.

Problem: Gordon Food Service's marketing team was bogged down forwarding email orders from their various US locations to Express Signs. They wanted a way for the their various locations to order from one place, but have it be easy, pre-quoted for their billing team, and ensure everything brand-approved by default so orders don't have to be reviewed (and bottlenecked) by corporate review. Express Signs needed these as well to improve the client experience and encourage orders, but also to avoid quoting manually, and speed up order intake by having orders import automatically into ShopVOX (their OMS).

Solution: After investigating different ShopVOX storefront options for maximum compatibility, I planned and implemented a custom GFS-branded shop embedded into a landing page on Express Sign's WooCommerce website. The store pulled live pricing from ShopVOX, and when the client placed a purchase order, it imported as a ready-to-go sales order in ShopVOX. I coordinated with GFS on what to include, planned the store structure for ease of use, created all the graphics, and onboarded their various location's managers in the new system to make sure everyone knew how to order.

Result: With the ordering process streamlined, GFS placed bigger and more frequent orders, resulting in an extra ~$18,000 in sales annually for Express Signs. Staff time shifted from revolving around quoting repeat orders to providing GFS with faster service, and expanded offerings.