Problem: Gordon Food Service's marketing team was bogged down forwarding email orders from their various US locations to Express Signs. They wanted a way for the their various locations to order from one place, but have it be easy, pre-quoted for their billing team, and ensure everything brand-approved by default so orders don't have to be reviewed (and bottlenecked) by corporate review. Express Signs needed these as well to improve the client experience and encourage orders, but also to avoid quoting manually, and speed up order intake by having orders import automatically into ShopVOX (their OMS).

Solution: A custom client shop through ShopVOX, GFS-branded and embedded into a landing page on Express Sign's WooCommerce website. The store pulled live pricing from ShopVOX, and when the client placed a purchase order, it imported as a ready-to-go sales order in ShopVOX. I coordinated with GFS on what to include, set up the store and landing page, and onboarded their various location's managers in the new system to make sure they knew how to order.

Result: With the ordering process streamlined, GFS placed bigger and more frequent orders, resulting in an extra ~$18,000 in sales annually for Express Signs, and still reducing overall man-hours in order processing.